Artists, It’s Not About You: Music Streaming & Big Data

I’ve done the research, crunched the numbers, drawn the obvious conclusions… Guess what? Streaming is not going to save the music industry – if it even needs saving. More on this later.

Ask yourself, how can a company operate at a loss for years on end, yet continue to pull in millions of investor dollars? Music streaming services do not own the intellectual property rights to the music they deliver, so how does a company achieve a billion-dollar valuation, seemingly without any assets other than the software platform on which it is based? A software platform is valuable only if people (i.e. consumers) make use of it. Continue reading “Artists, It’s Not About You: Music Streaming & Big Data”